Adnoxy
Adnoxy is a Gurugram-built AI platform that brings performance measurement to offline advertising, assigning dynamic ROI scores to billboard locations using predictive AI, so brands stop buying on gut and start buying on data.
AI · Advertising
About Adnoxy
Founded in 2025 by Naman Sanghi and Aman Bansiwal, both from predictive systems backgrounds at Amazon and high-growth startups, Adnoxy was born out of personal frustration with the measurement gap in offline advertising.
The platform works as predictive AI infrastructure that converts real-world billboard locations into measurable, scoreable units:
• Evaluates audience alignment, environmental and economic context per location
• Applies brand-category intelligence using predictive AI
• Assigns a dynamic performance score to each location
• Allocates budgets based on score, not relationships
• Ingests post-campaign outcomes to continuously refine future predictions
Think of it as India's first data layer for out-of-home advertising, solving the same problem that digital ad platforms solved for online, but for the ₹5,000Cr Indian OOH market.
Launch date
May 18, 2026
Category
AI · AdvertisingDiscussion
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